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Forest Fundamentals wasn't created by marketing focus groups in some boardroom. The idea was developed from Elvis' (company founder & owner) passion for the outdoors and his love of hand-making and hand-sourcing materials.
As sales increased, and we started designing more complex products, hand-making and hand-sourcing materials were no longer feasible. However, Elvis was always keen to stay true to our roots and carry on handcrafting a few of our most popular original products.
